1.0Catalogue raisonné de Leonetto Cappiellohttps://cappiello.fr/en/Frigidairerich600338<blockquote class="wp-embedded-content" data-secret="dyFsr7BDig"><a href="https://cappiello.fr/en/produit/frigidaire-2/">Frigidaire</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://cappiello.fr/en/produit/frigidaire-2/embed/#?secret=dyFsr7BDig" width="600" height="338" title="“Frigidaire” — Catalogue raisonné de Leonetto Cappiello" data-secret="dyFsr7BDig" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://cappiello.fr/wp-content/uploads/2024/10/Vignette-affiche-publicitaire-frigidaire-2-cappiello-1926.jpg538803The first idea was to associate a bear, synonymous with cold, with an open refrigerator. The refrigerator is still a relatively unknown appliance, and showing it open with food inside better demonstrates its purpose. Cappiello will retain the bear's position from the right sketch for his draft, but he will close the refrigerator door, as otherwise it wouldn't be able to retain the cold.