1.0Catalogue raisonné de Leonetto Cappiellohttps://cappiello.fr/en/rich600338<blockquote class="wp-embedded-content" data-secret="VFpOOARAX7"><a href="https://cappiello.fr/en/produit/thermogene-le-3/">Thermogène (Le)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://cappiello.fr/en/produit/thermogene-le-3/embed/#?secret=VFpOOARAX7" width="600" height="338" title="“Thermogène (Le)” — Catalogue raisonné de Leonetto Cappiello" data-secret="VFpOOARAX7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://cappiello.fr/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://cappiello.fr/wp-content/uploads/2024/10/Lithographie-affiche-publicitaire-thermogene-le-3-cappiello-1907.jpg595800A green Pierrot, like illness, wears Thermogène wadding on his chest. The heat it emits makes him spit flames so strong that they illuminate the Pierrot and cast his shadow on the ground. The cure is immediate. "In the details of Cappiello's account with M. Vercasson, traces of the sketch for this poster can be found in November 1907 under the title 'Thermogène Wadding.' It is mentioned in a letter from Vercasson to Cappiello dated October 21, 1907: 'Thermogène wadding. Do not forget this project.' And in a subsequent letter dated November 14, 1907: 'Thermogène wadding. It is urgent that you find something with a striking mural effect and a special idea for this client—if so, the client is fully willing to proceed, but it must under no circumstances be banal...' "The image of 'Pierrot Spitting Fire' gradually achieved this commercial and grammatical marvel: granting a brand universal renown while transforming a simple common noun—'thermogène'—into a proper name. Robert de Flers, shortly before his untimely death, recounted a delightful anecdote that confirms and illustrates the theory of the arabesque, giving it full practical significance. His young son, suffering from a cold, had been wrapped in this wadding immortalized by Cappiello's art. When the father entered the sick child's room, he found him standing on one foot, mouth open, pressing his ribs: - What are you doing there? And the child replied: - I'm waiting for the flames to come out! But Cappiello does not merely strike the eye. He always strives to seduce it. His spontaneous whimsy excels in arranging a kind of mural choreography on the theme of 'utile dulci,' which is very much in the Latin tradition." —H. Peyre de Bétouzet, 1930 A quatrain celebrates Cappiello's fantastical character: "One day Pierrot, feeling a tightness in his lungs, Quickly applied Thermogène Wadding. The effect was surprising, and our friend Pierrot Saw sheaves of fire burst from his throat!" [in *Cappiello. Caricatures, Posters, Paintings, and Decorative Projects.* Grand Palais, 1981]