{"id":133608,"date":"2024-07-08T13:32:29","date_gmt":"2024-07-08T11:32:29","guid":{"rendered":"https:\/\/cappiello.fr\/1930-1940-les-annees-30\/"},"modified":"2025-11-04T09:25:22","modified_gmt":"2025-11-04T08:25:22","slug":"1930-1940-les-annees-30","status":"publish","type":"page","link":"https:\/\/cappiello.fr\/en\/1930-1940-les-annees-30\/","title":{"rendered":"1930 \u2013 1940 : Les ann\u00e9es 30"},"content":{"rendered":"

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Cappiello’s posters during the 1930s<\/h1><\/div>

1930 \u2013 1940<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

The Economic Context<\/h3>\n

Due to the 1929 American crisis, the French economy began to decline from 1930, leading to a reduction in advertising budgets. From 1934 onward, Devambez could no longer meet its financial obligations, and Cappiello left for Damour-Publicit\u00e9<\/a>, where he remained until his death in 1942.<\/p>\n

Stylistic Evolution of Cappiello’s Posters During the 1930s<\/h3>\n

During the 1920s and 1930s, numerous artistic movements developed, such as Art Deco, Fauvism, and Cubism. This influence became particularly visible in Cappiello’s posters from 1930 to 1940. They became more geometric and symbolic (The Work \u2013 1933, Paris 1937).<\/p>\n<\/div>

The work<\/h2>

1933<\/p><\/div><\/div><\/span><\/div><\/div><\/div>

Paris 1937<\/h2>

1937<\/p><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Adapting to New Trends<\/h3>\n

At the same time, advancements in photography allowed for large-scale images, leading industrialists to demand the most truthful representation of objects possible. Unable to resist this movement, Cappiello’s posters during the 1930s thus became much more static. However, in return, they grew more suggestive. This is the case with Bouillon Kub<\/a>, which associates the small packet of perfectly depicted broth concentrate with a bull’s head, or Mossant<\/a>, which greets us with a cascade of hats.<\/p>\n

Artistic Diversification<\/h3>\n

During this period of the 1930s, Cappiello’s poster production declined. It was supplemented by the creation of very different works, such as the fresco for the Dupont restaurant in Barb\u00e8s depicting the Montmartre festivities or the decorative panel titled “La Force Motrice<\/a>” for the Advertising Pavilion at the 1937 World’s Fair.<\/p>\n<\/div>

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The text provided is a URL link to an image file, not actual French text content to be translated. Since it's already in English (a web address format), I should return it unchanged per your instructions.Here's the exact return:https:\/\/cappiello.fr\/wp-content\/uploads\/2024\/10\/affiche-mossant-cappiello-1934.webp<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

WORKS FROM 1930-1940<\/h2><\/h2><\/div><\/div><\/div><\/div><\/div>