{"id":133585,"date":"2020-09-01T11:17:36","date_gmt":"2020-09-01T09:17:36","guid":{"rendered":"https:\/\/cappiello.fr\/cappiello-ou-lart-publicitaire\/"},"modified":"2025-04-25T11:15:05","modified_gmt":"2025-04-25T09:15:05","slug":"cappiello-ou-lart-publicitaire","status":"publish","type":"post","link":"https:\/\/cappiello.fr\/en\/cappiello-ou-lart-publicitaire\/","title":{"rendered":"CAPPIELLO ou l\u2019art publicitaire"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1268.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>&#8220;Cappiello ou l\u2019art publicitaire&#8221;, du 25 septembre 2020 &#8211; 7 f\u00e9vrier 2021.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">L&#8217;exposition &#8220;<strong>Cappiello ou l&#8217;art publicitaire<\/strong>&#8221; s&#8217;inscrit dans la continuit\u00e9 des expositions de la <strong>Maison Berg\u00e8s<\/strong> centr\u00e9es sur le papier. Cette th\u00e9matique est li\u00e9e \u00e0 l&#8217;histoire du lieu, ancienne demeure d&#8217;Aristide Berg\u00e8s, industriel papetier qui fonda une papeterie \u00e0 proximit\u00e9 en 1869.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">La famille Berg\u00e8s, passionn\u00e9e par le papier, d\u00e9corait leur maison d&#8217;affiches et de papiers peints, notamment des \u0153uvres de Manuel Orazi et d&#8217;Alfons Mucha, ce dernier \u00e9tant un ami proche. Cette exposition fait \u00e9cho \u00e0 l&#8217;esprit d&#8217;innovation cher aux Berg\u00e8s.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">L&#8217;exposition retrace le processus cr\u00e9atif de Cappiello \u00e0 travers diverses \u00e9tapes : croquis \u00e0 l&#8217;encre, esquisses, photographies (en noir et blanc ou retouch\u00e9es \u00e0 la gouache), maquettes et affiches finales. Elle met en lumi\u00e8re le style novateur de l&#8217;artiste et son importance dans l&#8217;histoire de l&#8217;affiche.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Une s\u00e9lection d&#8217;environ quarante \u0153uvres, datant du d\u00e9but du 20e si\u00e8cle jusqu&#8217;aux ann\u00e9es 1930, est pr\u00e9sent\u00e9e. Parmi elles, l&#8217;affiche embl\u00e9matique du chocolat Klaus de 1903, qui marqua un tournant dans l&#8217;art publicitaire et lan\u00e7a la carri\u00e8re de Cappiello. L&#8217;exposition met \u00e9galement l&#8217;accent sur des affiches cr\u00e9\u00e9es pour des marques alpines fran\u00e7aises, italiennes et suisses.<\/p>\n<p>Site officiel : <a href=\"https:\/\/musees.isere.fr\/expo\/maison-berges-cappiello-ou-lart-publicitaire\" target=\"_blank\" rel=\"noopener\">https:\/\/musees.isere.fr\/expo\/maison-berges-cappiello-ou-lart-publicitaire<\/a><\/p>\n<p align=\"justify\">La catalogue, sous la direction de Sylvie Vincent, est riche d\u2019une remarquable s\u00e9lection d\u2019affiches, de dessins et maquettes pr\u00e9paratoires. Il entend s\u2019approcher au plus pr\u00e8s du processus cr\u00e9atif de l\u2019artiste, analysant ses techniques et ses sources d\u2019inspiration.\u00a0144 pages, \u00c9dition Libel. Lyon<\/p>\n<\/div>[fusion_youtube id=&#8221;https:\/\/www.youtube.com\/watch?v=fsNT8Ngliqg&#8221; alignment=&#8221;&#8221; width=&#8221;&#8221; height=&#8221;&#8221; start_time=&#8221;&#8221; end_time=&#8221;&#8221; autoplay=&#8221;false&#8221; mute=&#8221;false&#8221; api_params=&#8221;&#8221; title_attribute=&#8221;&#8221; video_facade=&#8221;&#8221; thumbnail_size=&#8221;auto&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; css_id=&#8221;&#8221; structured_data=&#8221;off&#8221; video_upload_date=&#8221;&#8221; video_duration=&#8221;&#8221; video_title=&#8221;&#8221; video_desc=&#8221;&#8221; \/]<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":133586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[4019,4016],"tags":[],"class_list":["post-133585","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-book","category-exhibition","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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