Mahatma Gandhi is wearing skates to apply wax to a wooden floor.
\nIn 1933, the year of this advertisement, Gandhi was the symbol of the defenders of the untouchables and the poor. He had just completed his long salt march.
\nJohnson Cappiello’s liquid wax shows that the exhausting work of the domestic staff responsible for maintaining the floors is greatly reduced.
\nIn terms of advertising, Gandhi’s image had a definite impact, as he was very popular in France at the time.
\nThis sketch was originally made for Sapoli wax (see black & white photo). <\/p>\n","protected":false},"excerpt":{"rendered":"
Johnson liquid wax for parquet. This sketch was originally made for Sapoli wax (see black & white photo, See Sapoli second<\/a> and third<\/a> sketch). <\/p>\n","protected":false},"featured_media":130775,"template":"","meta":{"_acf_changed":false},"type-doeuvre":[4057],"product_brand":[],"product_cat":[3277],"product_tag":[3332,3300],"class_list":{"0":"post-130774","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"type-doeuvre-affiches","7":"product_cat-cleaning-products","8":"product_tag-dancer","9":"product_tag-show-en-2","10":"pa_periode-1930-1940-en","11":"pa_type-de-contenu-esquisse-en","13":"first","14":"instock","15":"virtual","16":"product-type-simple"},"acf":[],"yoast_head":"\n