{"id":131872,"date":"1901-01-01T00:00:00","date_gmt":"1900-12-31T23:50:39","guid":{"rendered":"https:\/\/cappiello.fr\/produit\/segol-fils-l\/"},"modified":"2025-05-15T00:02:21","modified_gmt":"2025-05-14T22:02:21","slug":"segol-fils-l","status":"publish","type":"product","link":"https:\/\/cappiello.fr\/en\/produit\/segol-fils-l\/","title":{"rendered":"Segol Fils (L.)"},"content":{"rendered":"

The actor Albert Brasseur, dressed as a ma\u00eetre d’h\u00f4tel, pours wine into the glass of the actress Jeanne Granier.
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Wine from the Grands Chais du M\u00e9doc L. 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Through their presence, these actors endorse the brand. "This poster, featuring Jeanne Granier and Albert Brasseur, marks Cappiello's first attempt at using highly famous artists as endorsers for advertising purposes unrelated to their performances. The manager of S\u00e9gol speaks of his 'elite clientele,' which aligns with the elite of the theater, and this poster, with its refined and blended colors, exuding the intimate, hushed atmosphere of a private room, is designed to appeal to them." [in Cappiello. Caricatures Posters Paintings. 1981] "The poster you created for us, signed Cappiello, has been met with the greatest success among our elite clientele. It is true that from the standpoint of design and printing, it is impeccable. Given the numerous requests we receive daily, the 100,000 copies you delivered will soon be exhausted. Therefore, we hope to soon enlist your expertise again for a larger print run." excerpt from a letter dated June 5, 1903, from Mr. L. 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The manager of S\u00e9gol speaks of his 'elite clientele,' which aligns with the elite of the theater, and this poster, with its refined and blended colors, exuding the intimate, hushed atmosphere of a private room, is designed to appeal to them." [in Cappiello. Caricatures Posters Paintings. 1981] "The poster you created for us, signed Cappiello, has been met with the greatest success among our elite clientele. It is true that from the standpoint of design and printing, it is impeccable. Given the numerous requests we receive daily, the 100,000 copies you delivered will soon be exhausted. Therefore, we hope to soon enlist your expertise again for a larger print run." excerpt from a letter dated June 5, 1903, from Mr. L. S\u00e9gol Fils, managing director, to Mr. Vercasson [printer] [in Cappiello. 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