Twelve entertainment celebrities endorse this product. From left to right: Mouney-Sully, Eve Lavalli\u00e8re, Baron, Jane Hading, Coquelin Ain\u00e9, R\u00e9jane, Albert Brasseur, Charles Le Bargy, Jeanne Granier, Lucien Guitry, Coquelin cadet, Marthe Brand\u00e8s. <\/p>\n
“Cappiello gathers a prestigious cast for the advertisement of P\u00e2tes Ferrari<\/em>. The troupe of celebrities featured in this poster closely resembles the latest drawing published in the 70 Dessins de Cappiello, depicting a tour departure. At the center, Coquelin A\u00een\u00e9 and R\u00e9jane form the axis around which the poster’s composition is balanced. As in Les Magasins des Cordeliers<\/em>, Cappiello uses the artists as advertising endorsements. Each of them holds a package of pasta. These two posters were created in quick succession\u2014Ferrari<\/em> in January 1904, Les Cordeliers<\/em> in March of the same year. Cappiello was among the first to use personalities to promote everyday products, thus transforming them into premium commodities, as they were endorsed by an elite.” Egg pasta with vegetables from \u00c9tablissements Ferrari<\/p>\n","protected":false},"featured_media":134444,"template":"","meta":{"_acf_changed":false},"type-doeuvre":[4057],"product_brand":[],"product_cat":[3494],"product_tag":[3460,3825,3300,3250,3318],"class_list":{"0":"post-132051","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"type-doeuvre-affiches","7":"product_cat-flour-based-products","8":"product_tag-plate-en-4","9":"product_tag-actress","10":"product_tag-show-en-2","11":"product_tag-hat","12":"product_tag-woman-en-2","13":"pa_periode-1900-1918-en","14":"pa_type-de-contenu-lithography","16":"first","17":"instock","18":"virtual","19":"product-type-simple"},"acf":[],"yoast_head":"\n
\n[in Cappiello 1875-1942: Caricatures, Posters, Paintings, and Decorative Projects, 1981]<\/p>\n","protected":false},"excerpt":{"rendered":"