{"id":133295,"date":"1936-01-01T00:00:00","date_gmt":"1936-01-01T00:00:00","guid":{"rendered":"https:\/\/cappiello.fr\/produit\/printemps-3\/"},"modified":"2025-07-24T17:33:18","modified_gmt":"2025-07-24T15:33:18","slug":"printemps-3","status":"publish","type":"product","link":"https:\/\/cappiello.fr\/en\/produit\/printemps-3\/","title":{"rendered":"Brummell \/ Au Printemps"},"content":{"rendered":"

A dandy in a frock coat, top hat, scarf and gloves, shows great self-satisfaction.
\n
A first maquette showed the dandy surrounded by other men (Cf. black and white photo 1936002B0).
\nBut the very first idea came while working for the Sigrand brand (Cf. black and white photo 1936002B1).<\/p>\n","protected":false},"excerpt":{"rendered":"

Department Store, men’s fashion items.
\n
To boost its men’s clothing sales, Printemps created the brand “Brummell” in 1930.
\n
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy.
\nThis marketing campaign was particularly successful. The brand still exists today.<\/p>\n","protected":false},"featured_media":134388,"template":"","meta":{"_acf_changed":false},"type-doeuvre":[4057],"product_brand":[],"product_cat":[3348,3294],"product_tag":[3735,3319,3663,3357,3582,3318],"class_list":{"0":"post-133295","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"type-doeuvre-affiches","7":"product_cat-trade","8":"product_cat-outer-clothing","9":"product_tag-frock-coat","10":"product_tag-woman-en-3","11":"product_tag-pride-en","12":"product_tag-pannier-dress-en","13":"product_tag-pre-en-6","14":"product_tag-woman-en-2","15":"pa_periode-1930-1940-en","16":"pa_type-de-contenu-lithography","18":"first","19":"instock","20":"virtual","21":"product-type-simple"},"acf":[],"yoast_head":"\nBrummell \/ Au Printemps - Catalogue Raisonn\u00e9 de Leonetto Cappiello<\/title>\n<meta name=\"description\" content=\"Un dandy en redingote, chapeau haut-de-forme, \u00e9charpe et gants, montre une grande satisfaction de lui-m\u00eame. Une premi\u00e8re maquette montrait le dandy entour\u00e9 d'autres hommes (Cf. photo noir et blanc 1936002B0 ). Mais la toute premi\u00e8re id\u00e9e est venue en travaillant pour la marque Sigrand (Cf. photo noir et blanc1936002B1 ).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cappiello.fr\/en\/produit\/printemps-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brummell \/ Au Printemps\" \/>\n<meta property=\"og:description\" content=\"Un dandy en redingote, chapeau haut-de-forme, \u00e9charpe et gants, montre une grande satisfaction de lui-m\u00eame. Une premi\u00e8re maquette montrait le dandy entour\u00e9 d'autres hommes (Cf. photo noir et blanc 1936002B0 ). 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