A green Pierrot, like sickness, wears Thermog\u00e8ne wadding on his chest. The heat it emits makes him spit flames so strong that they illuminate the Pierrot and cast his shadow on the ground. The cure is immediate.<\/p>\n
In the details of Cappiello’s account with M. Vercasson, traces of the sketch for this poster can be found in November 1907 under the title ‘Ouate Thermog\u00e8ne.’ It is mentioned in a letter from Vercasson to Cappiello dated October 21, 1907: ‘Ouate Thermog\u00e8ne. Do not forget this project.’ And in a subsequent letter dated November 14, 1907: ‘Ouate Thermog\u00e8ne. It is urgent that you find something with a big mural effect and a special idea for this client; if so, the client is fully willing to proceed, but it must under no circumstances be banal…’
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The image of ‘Pierrot spitting fire’ gradually achieved this commercial and grammatical marvel: granting a brand universal notoriety while transforming a simple common noun\u2014’thermog\u00e8ne’\u2014into a proper name. Robert de Flers, shortly before his untimely death, recounted a delightful anecdote that confirms and illustrates the theory of the arabesque, giving it full practical significance. When his young son caught a cold, he was wrapped in this wadding immortalized by Cappiello’s art. Upon entering the sick child’s room, the father found him standing on one foot, mouth open and pressing his ribs: ‘What are you doing there?’ And the child replied: ‘I\u2019m waiting for the flames to come out!’ But Cappiello does not merely strike the eye. He always strives to seduce it. His spontaneous fancy excels in arranging a kind of mural choreography on the theme of ‘utile dulci,’ which is deeply rooted in Latin tradition.” H. Peyre de B\u00e9touzet, 1930
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A quatrain celebrates Cappiello’s fantastical character:
\n
“One day Pierrot, feeling a tightness in his lungs,
\nQuickly applied the Thermog\u00e8ne wadding.
\nThe effect was surprising, and our friend Pierrot
\nSaw sheaves of fire burst from his throat.”
\n[in Cappiello. Caricatures Posters Paintings and Decorative Projects. Grand Palais 1981]<\/p>\n","protected":false},"excerpt":{"rendered":"
Thermal wadding for treating common respiratory conditions and muscle pain.
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Given the success of this poster, the laboratory adopted this pierrot as the brand’s logo. On every product sold, the pierrot appeared on the packaging, even after the year 2000.<\/p>\n","protected":false},"featured_media":135035,"template":"","meta":{"_acf_changed":false},"type-doeuvre":[4057],"product_brand":[],"product_cat":[3288],"product_tag":[3388,3380],"class_list":{"0":"post-133458","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"type-doeuvre-affiches","7":"product_cat-pharmaceutical-products","8":"product_tag-head-en-2","9":"product_tag-child-en-2","10":"pa_periode-1900-1918-en","11":"pa_type-de-contenu-lithography","13":"first","14":"instock","15":"virtual","16":"product-type-simple"},"acf":[],"yoast_head":"\n