Cappiello, the spirit of champagne in Épernay

The “Et soudain le champagne!” exhibition celebrates the imaginary world of champagne through art and advertising (Musée du vin de Champagne et d’Archéologie régionale, Épernay – October 15, 2025 to April 16, 2026).
Among the leading artists, Leonetto Cappiello embodies the effervescence of festive wine: his bold posters for Delbeck or Perrier-Jouët convey the joy, modernity and luxury associated with champagne.

The event highlights the role of creators like Cappiello in the construction of a visual myth that has become universal.
https://archeochampagne.epernay.fr/2025/09/04/et-soudain-le-champagne/