1900 - 1918
Genoa's Palazzo Farraggiana, built around 1820, was located between the railway station and the ferry terminal. It was bought by the Società Transatlantica to enable its wealthy clientele to stay in a luxury hotel when transferring from train to ship.
The Arab rider and his horse is probably a nod to the fantasias and North African cruises of the Società Transatlantica.Table oil "Dulcine" manufactured by the Établissements Rocca, Tassy and de Roux in Marseille.
The "Printemps Hausmann" store was inaugurated on April 4, 1910. It was intended to double the existing store. In 1909, a slogan appeared in advertising catalogs: "Les magasins du Printemps sont les plus élégants de Paris."
The company Isolabella & Figlio is based in Milan. Founded in 1870, it will market many aperitifs and spirits, including "Mandarinetto", a tonic aperitif, "High Life", white vermouth, and especially "Amaro", a 18-herb liqueur.






