1900 - 1918
Cappiello often uses mythological characters to illustrate an advertising message. This is Pegasus, but we don't know for what purpose it was intended.
The mining and metallurgical company Peñarroya is a French company founded in 1881. Initially established in Spain at the Peñarroya-Pueblonuevo site, it expanded into many countries by specializing in non-ferrous metals. The poster concerns the superphosphates and fertilizers marketed by the company.
