1919 - 1929
In 1923, this poster project for Brio featured a unicorn and a bottle (see black and white). Having failed to sell this sketch, Cappiello, in 1925, removed the bottle and left himself the option to feature any product. He would add a pack of biscuits by selling the poster for Biscotti Wamar.
The first model was created in 1923 for Fernet Branca: Alcoholic beverage used as a universal remedy. But this model was finally sold in 1925 for Sloan's Liniment: Pharmaceutical specialty for pain relief.
American pain medication.
The product is said to come from traditional medicine used by Native Americans to treat horses.
