War effort established in May 1915. Its mission is to collect toilet linen to provide it free of charge to soldiers resting from the trenches, so they can dry off after a shower.
A chief physician of a regiment writes to the President of La Serviette du Soldat on February 12, 1916: "I have the honor to report that my regiment is in possession of the portable shower unit from the Committee of Showers for the Front, but we have no towels to allow our soldiers to dry themselves. I would therefore be very grateful if you would agree to send me a stock of towels."

Newspaper advertisement published, among others, in *L'Illustration*, issue 3892, dated October 6, 1917.
Globéol is manufactured by Laboratoires Châtelain. It is a powerful opotherapeutic restorative; it is based on a total extract of horse blood (serum and red blood cells), as the advertisement states.

Newspaper advertisement published, among others, in *L'Illustration*, issue 3892, October 6, 1917.
Globéol is manufactured by Laboratoires Châtelain. It is a powerful restorative in opotherapy; it is based on a total extract of horse blood (serum and red blood cells), as the advertisement states.

Rice powder

Rice powder. According to an advertisement: "You don't go to a party without ensuring all your charms and without having used Luzy Powder to perfect your work of beauty. 8 shades. Price: 1.25, 2.75, 5 fr. per box. Wholesale: 44 rue des Mathurins, Paris."

Genoa's Palazzo Farraggiana, built around 1820, was located between the railway station and the ferry terminal. It was bought by the Società Transatlantica to enable its wealthy clientele to stay in a luxury hotel when transferring from train to ship.
The Arab rider and his horse is probably a nod to the fantasias and North African cruises of the Società Transatlantica.