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Byrrh sponsors the Automoto cycling team. The poster concerns both the aperitif wine and the Automoto cycles.
In 1899 the brand Automoto "for cycle and auto parts" was taken over by the Société Anonyme de Construction Mécanique de la Loire AUTOMOTO in Saint Etienne.
In 1907 the company was liquidated.
In 1908 the company restarted and became the Société Anonyme Nouvelle de Construction de la Loire AUTOMOTO. It abandoned the "auto" business.
The company Byrrh sponsors the cycling team Automoto. The poster promotes both the aperitif wine and the Automoto bicycles.
