Benjamin Bozon-Verduraz, World War I ace with 11 victories, took over his father's pasta factory in Saint-Étienne de Cuines, which produced Pâtes La Lune, after his father's death. The 1929 crisis severely impacted the company, and he lost control of it in 1932. He attempted to start a new business manufacturing and selling breakfast products, but it went bankrupt the following year.
For this poster project, Cappiello reused the one he had created for "Buvez du lait" (See black and white photo).