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  • Rose Jacqueminot (La) / Coty

    Coty perfume containing rose tincture notes, marketed by Gath & Shave in Argentina. Legend has it that Coty, leaving a meeting with the director of Les Magasins du Louvre who had refused him the opportunity to sell his new perfume La Rose Jacqueminot in their stores, threw a bottle right in the middle of the crowded shop, causing a near-riot as dozens of customers rushed to ask where they could buy it. Les Magasins du Louvre accepted the perfume, and over 500 bottles were snatched up in a few days. Other department stores followed. Within four months, Coty had earned his first million. (Excerpt from the Blog dedicated to the world of perfumes).
    Details

  • Rose Jacqueminot (La)

    Coty perfume containing rose tincture notes, marketed by Gath & Shave in Argentina.
    Legend has it that Coty, leaving a meeting with the director of Les Magasins du Louvre who had refused him the opportunity to market his new perfume La Rose Jacqueminot in their stores, threw a bottle right in the middle of the crowded shop, causing a near-riot as dozens of customers rushed to ask where they could buy it. Les Magasins du Louvre accepted the perfume, and over 500 bottles sold out in a few days. Other department stores followed. Within four months, Coty had earned his first million. (Excerpt from the Blog dedicated to the world of perfumes).
    Details
  • Advertising lithograph: Champagne de Rochegré

    Champagne de Rochegré

    Champagne
    Details
  • Advertising lithograph: Mele & Ci

    Mele & Ci, E & A (1902)

    Large fashion store in Napoli.
    Details
  • Advertising sketch photo: Champagne

    Champagne

    Champagne
    Details
  • 1902 - A society woman opens a bottle of champagne.

    Champagne Delbeck

    Champagne wine
    Details
  • 1902 - A woman 1900

    Pur Champagne

    Champagne wine produced in the Damery and Epernay region.
    Details

  • Femme à la voilette

    Unidentified
    Details

  • Femme à la petite boite

    The box can be a box of cashew, rice powder or other.
    Details

  • Liqueur

    Liqueur
    Details
  • Chocolat Klaus, 1903 by Cappiello. An Amazon, in a green dress and hat, prances on a red horse. "For the good reputation of the product or object the poster represents, I believe the sudden impression it produces should never be buffoonish, satirical, or humorous, but it can be amusing or witty. I tried to define with a single word the feeling I subjected all my compositions to: I don’t know if it captures it well, but I call it 'mathematical comedy'... The poster for Klaus chocolate—a woman in a long green tunic on a red horse standing out against a black background—was the first of its kind for me. It became an obsession, but I believe it achieved its purpose, since the results obtained by the company were conclusive and many people asked for the 'red horse' chocolate. It also marks the second stage of my evolution. It is thanks to this poster that I was able to get my long-held idea accepted: to design posters based on their true subject. But while merchants or industrialists often shy away from new ideas, they cannot resist financial results. Faced with this blunt fact—success—I was allowed to have my formula adopted, and some of those most resistant at first now even insist on preserving it." Cappiello, 1907, L’Affiche Moderne"I must first tell you that Mr. Cappiello’s opinions completely won me over. He is absolutely right when he says that a poster must be a splash that forcefully grabs the passerby’s attention from afar. Moreover, advertising chocolate with a horse, and especially a red horse, is simply brilliant. However, I would have preferred it to be reserved for Poulain chocolate. As for the green woman on the horse, she is inevitable: the horse is red... with anger; therefore, the woman is green... with fear. It’s as clear as day, and moreover necessary, green being the complementary color of red." La Sorte, May 25, 1907

    Chocolat Klaus

    Klaus has been a chocolate confectioner since 1856 in Locle, Switzerland. In 1903, he built a second factory in Morteau, France.

    The Cappiello poster adorned the chocolate bars until around the year 2000.

    Details
  • Chocolat Klaus, 1903 by Cappiello. An Amazon, in a green dress and hat, prances on a red horse. "For the good reputation of the product or object the poster represents, I believe the sudden impression it produces should never be buffoonish, satirical, or humorous, but it can be amusing or witty. I tried to define with a single word the feeling I subjected all my compositions to: I don’t know if it captures it well, but I call it 'mathematical comedy'... The poster for Klaus chocolate—a woman in a long green tunic on a red horse standing out against a black background—was the first of its kind for me. It became an obsession, but I believe it achieved its purpose, since the results obtained by the company were conclusive and many people asked for the 'red horse' chocolate. It also marks the second stage of my evolution. It is thanks to this poster that I was able to get my long-held idea accepted: to design posters based on their true subject. But while merchants or industrialists often shy away from new ideas, they cannot resist financial results. Faced with this blunt fact—success—I was allowed to have my formula adopted, and some of those most resistant at first now even insist on preserving it." Cappiello, 1907, L’Affiche Moderne"I must first tell you that Mr. Cappiello’s opinions completely won me over. He is absolutely right when he says that a poster must be a splash that forcefully grabs the passerby’s attention from afar. Moreover, advertising chocolate with a horse, and especially a red horse, is simply brilliant. However, I would have preferred it to be reserved for Poulain chocolate. As for the green woman on the horse, she is inevitable: the horse is red... with anger; therefore, the woman is green... with fear. It’s as clear as day, and moreover necessary, green being the complementary color of red." La Sorte, May 25, 1907 Chocolat Klaus, 1903 by Cappiello. An Amazon, in a green dress and hat, prances on a red horse. "For the good reputation of the product or object the poster represents, I believe the sudden impression it produces should never be buffoonish, satirical, or humorous, but it can be amusing or witty. I tried to define with a single word the feeling I subjected all my compositions to: I don’t know if it captures it well, but I call it 'mathematical comedy'... The poster for Klaus chocolate—a woman in a long green tunic on a red horse standing out against a black background—was the first of its kind for me. It became an obsession, but I believe it achieved its purpose, since the results obtained by the company were conclusive and many people asked for the 'red horse' chocolate. It also marks the second stage of my evolution. It is thanks to this poster that I was able to get my long-held idea accepted: to design posters based on their true subject. But while merchants or industrialists often shy away from new ideas, they cannot resist financial results. Faced with this blunt fact—success—I was allowed to have my formula adopted, and some of those most resistant at first now even insist on preserving it." Cappiello, 1907, L’Affiche Moderne"I must first tell you that Mr. Cappiello’s opinions completely won me over. He is absolutely right when he says that a poster must be a splash that forcefully grabs the passerby’s attention from afar. Moreover, advertising chocolate with a horse, and especially a red horse, is simply brilliant. However, I would have preferred it to be reserved for Poulain chocolate. As for the green woman on the horse, she is inevitable: the horse is red... with anger; therefore, the woman is green... with fear. It’s as clear as day, and moreover necessary, green being the complementary color of red." La Sorte, May 25, 1907

    Chocolat Klaus

    Klaus has been a chocolate confectioner since 1856 in Locle, Switzerland. In 1903, he built a second factory in Morteau, France.

    The poster by Cappiello adorned the chocolate bars until around the year 2000.

    Details
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Website: Viny’aqui.
For more information about Cappiello: contact@cappiello.fr

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