Aperitifs marketed by Maurizio Canetta in Milan
Cigarettes
Wine
In 1923, this poster project for Brio featured a unicorn and a bottle (see black and white). Having failed to sell this sketch, Cappiello, in 1925, removed the bottle and left himself the option to feature any product. He would add a pack of biscuits by selling the poster for Biscotti Wamar.
The Italian company Wafers e affini di Marchisio & C was founded in 1922 in Turin. From a simple pastry shop, it quickly began industrial production of wafers, biscuits, and rusks, including the famous "Biscotto Salute."
Orange peel-based amaro
This is the first sketch (second sketch).
Tourism
Rum
Company established around 1867 in Antwerp by Edward de Beukelaer for the production of chocolates and biscuits. The factory was sold in 1960. The company now belongs to the Kraft Foods group.
Tobler et Cie. was founded in 1845 by Jean Tobler in Bern, Switzerland. Its flagship product since 1908 has been the Toblerone.
Printing inks manufactured by Charles Eneu Johnson & Co. in Philadelphia, Pennsylvania. This advertisement is part of a group of 9 advertisements and advertising projects created by Cappiello, for the same brand.
Exhibition
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For more information about Cappiello: contact@cappiello.fr