Given the dominant colors green, white, and red, one naturally thinks of an Italian liqueur. But the ribbons around the bottle are blue, white, and red, so the liqueur could be French.
Two chocolate makers merged in 1845 in Turin and founded the Caffarel - Prochet company. They became famous by creating the famous Gianduiotto in 1852.
Caffarel chocolates are now sold in more than 40 countries.