Large clothing stores for men, young people, and children.
This exhibition, open to all caricaturists and illustrators, was created by Félix Juven, director of Le Rire. Cappiello was part of the organizing artistic committee.
This exhibition, open to all caricaturists and illustrators, was created by Félix Juven, director of Le Rire. Cappiello was part of the organizing artistic committee.
This salon, open to all caricaturists and illustrators, was created by Félix Juven, director of Le Rire. Cappiello was part of the organizing artistic committee.
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.
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