R20 : Yvette Guilbert, Les Contemporaines n°VI, publié dans Le Rire n°253, dernière page.
RF 37569 : Vignette
RF 37570 : Vignette
Large clothing stores for men, young people, and children.
An initial draft had been made for Sigrand & Cie but was not selected.
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.




























