R29 : Publié dans Le Rire n°292 en page de couverture
R29a : Photo noir et blanc de l'original
RF 37734 : Vignette
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.











