The Alimentation de Provence company experienced considerable growth during the First World War because it had secured the monopoly on corned-beef imports for the French army. After the war, it diversified into charcuterie with high-quality products such as Saucisson Mireille.
In 1910, the English company opened its first boutique in France, on Boulevard Hausmann in Paris. In 1924, it set up a production unit in the Paris suburbs.