The works
Today, Normandy-based Dupont d'Isigny has given up cookie production. Today, the Dupont d'Isigny company in Normandy is no longer involved in biscuit production, but rather in the production of its famous caramels.
The activity of the Dupont d'Isigny company began with the production and trade of Isigny butter. From 1894 onwards, in La Cambe in the Calvados department, it became a dairy specializing in the production of milk, butter, and cheese. In 1932, the activity diversified with the production of biscuits and the famous caramels.
Today the company has stopped producing biscuits. It is now mainly dedicated to the production of its famous caramels.
Benjamin Bozon-Verduraz, World War I ace with 11 victories, took over his father's pasta factory in Saint-Étienne de Cuines, which produced Pâtes La Lune, after his father's death. The 1929 crisis severely impacted the company, and he lost control of it in 1932. He attempted to start a new business manufacturing and selling breakfast products, but it went bankrupt the following year.
For this poster project, Cappiello reused the one he had created for "Buvez du lait" (See black and white photo).
Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, a new factory had to be built. In 1911, following a poster competition won by the illustrator Synave, the light blue and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.
