Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.

Radio set
1903: Creation of Desmet Establishments in Lille. They manufacture electrical equipment and wireless telegraphy.
1934: They have 3 factories in the north. Activity intensifies during the Second World War, first for the Allies, then for the Germans.
1940: It employs more than 500 workers.
November 1943: All machines are sabotaged by the resistance. Production stops. It resumes after the war producing transistors and televisions.
Part of the company was bought out by its employees and is still active today.

Socialist daily created on May 1, 1916. In 1936, the date of the poster, it had a circulation of around 60,000. Léon Blum was its political director.

On November 18, 1908, the État network bought out the Compagnie des Chemins de Fer de l'Ouest, and at the same time acquired its Parisian stations. The État then truly became the "network of the sea" by serving the coastal area from Dieppe to Bordeaux. Finally, in 1934, the État took over the southern Brittany lines from the Orléans network. The network thus formed would remain in place until 1938, the year the SNCF was created.

Biscuits.
This brand was acquired by Biscuits Belin.

Coal.

In 1931, the Bruay mining company in northern France created Carbolux, which transforms coal ore into coal.