Sketch photo
France Homeland (1932055B0) A variant of this sketch was made for the newspaper L'Humanité (1932055B1)
Cappiello often uses mythological characters to illustrate an advertising message. This is Pegasus, but we don't know for what purpose it was intended.
Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, a new factory had to be built. In 1911, following a poster competition won by the illustrator Synave, the light blue and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.
