Cigarette paper produced by the company Charles Lacroix in Angoulême.
A second variant will be made shortly after. A third will result in the lithograph.
"Vegetable dietary fat" as indicated on the drawing under the title.
The initial sketch was made for TIP whose slogan was: "TIP replaces butter" (Cf. black and white photo),
After the war, Renault faced stiff competition from trucks manufactured by Marius Berliet and from surplus American trucks purchased by Louis Willem and adapted to the French market.
Renault launched an advertising campaign in 1920.