Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, they had to build a new factory. In 1911, following a poster competition won by the illustrator Synave, the light and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.