Messieurs Thierry et Sigrand founded in Lille, around 1870, a clothing and drapery manufacturing company. From 1911 onwards, the company split into two. The Sigrand and Co. department stores were then created, expanding throughout France until 1929. This sketch will not be selected, another one will be made.
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.









