The "Printemps Hausmann" store was inaugurated on April 4, 1910. It was intended to double the existing store.
In 1909, a slogan appeared in advertising catalogs: "Les magasins du Printemps sont les plus élégants de Paris."
Promotion of the new summer collection at the Grands Magasins de Pygmalion located in Paris: boulevard de Sébastopol, rue Saint Denis and rue de Rivoli.