• "Vegetable dietary fat" as indicated on the drawing under the title. The initial sketch was made for TIP whose slogan was: "TIP replaces butter" (Cf. black and white photo),
  • Isigny butter from Normandy.
    The company Bretel Frères was founded in 1871 in Valognes. It quickly supplied French and foreign markets using trains and boats. In 1889 it became one of the largest butter factories in the world. In 1933 it had 17 factories. It was taken over by the American company Carnation Company in 1972.
  • Normandy butter from the Gautier dairy in Lisieux. The family dairy, founded around 1850, was sold in 1970. It employed up to 250 people.
  • Normandy butter from the Gautier dairy in Lisieux. The family dairy, founded around 1850, was sold in 1970. It employed up to 250 people.
  • Isigny butter in Normandy A variant of this model was made for the AXA margarine
  • Founded in 1871 in Valognes in the Cotentin by the two Bretel brothers, the company had 17 factories by 1933, mainly in the Manche department.
  • St-Hubert Dairies - first draft (See second draft).
    The dairy was created in 1904 in Nancy. It has now become a major industrial group.
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