Paul-Louis Duval (1811 - 1870) opened a brewery around 1860 next to his butcher shop located in the Parisian market halls. His concept was to generously serve the market porters a beef broth at a modest price. His son Alexandre (1847 - 1922) expanded the concept after his father's death and created a full-fledged restaurant chain. He notably opened the famous Bouillon Duval. Then he ventured into high society. He was a witty man, exuding refined elegance, wearing violet suits with muslin cuffs, lace jabots, and half-top hats. Parisians would nickname him Godefroy de Bouillon.
Lustucru Pasta In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand necessitated the construction of a new factory. At the time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, another new factory had to be built. In 1911, following a poster competition won by illustrator Synave, the light and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand. Cappiello drew inspiration from this legendary character for his poster. In the 17th century, Lustucru was a blacksmith who straightened women's minds. Later, he became a grotesque and ridiculous giant parading in carnivals. Then, featured in children's lullabies, he ended up being mocked. This friendly giant gains his strength by eating pasta.
Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, they had to build a new factory. In 1911, following a poster competition won by the illustrator Synave, the light and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.
Isigny butter in Normandy A variant of this model was made for the AXA margarine
Margarine This model is a variant of Gem Beurre d'Isigny
The activity of the Dupont d'Isigny company began with the production and trade of Isigny butter. From 1894 onwards, in La Cambe in the Calvados department, it became a dairy specializing in the production of milk, butter, and cheese. In 1932, the activity diversified with the production of biscuits and the famous caramels.
Today the company has stopped producing biscuits. It is now mainly dedicated to the production of its famous caramels.
The activity of the Dupont d'Isigny company began with the production and trade of Isigny butter. From 1894 onwards, in La Cambe in the Calvados department, it became a dairy specializing in the production of milk, butter, and cheese. In 1932, the activity diversified with the production of biscuits and the famous caramels. Today the company has stopped producing biscuits. It is now mainly dedicated to the production of its famous caramels.


























