Inauguration of the Cappiello Room at the Fattori Museum in Livorno (Italy).

Vincenzo Farinella, scientific director of the Giovanni Fattori Museum, presents the Fattori Museum’s newest addition. “The Cappiello Room is perhaps the most spectacular, because it didn’t exist before.” Leonetto Cappiello was one of the leading figures in advertising design between the 19th and 20th centuries. After settling in Paris, where he built an international reputation, he revolutionized the language of the poster by transforming simple, immediate images into true icons of modern communication. “ We’ve rediscovered posters that made Cappiello a world-renowned artist.” He added: “It’s a room that resembles a fireworks display—very colorful and spectacular—designed to help visitors understand that Livorno didn’t just give us Modigliani and Fattori, but also a major figure in international graphic design.” It is the museum’s most colorful room. Cappiello is indeed considered one of the founders of modern advertising and is the subject of study in communication schools around the world: “When people abroad talk about Livorno, everyone knows Modigliani, but the second most famous figure is Cappiello: at the Musée d’Orsay, the only artist from Livorno featured is, in fact, Cappiello.”
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